Demo Reel
2026 AI-Assisted Demo Reel
Commercial motion design from 2026. AI is a tool I use inside the work, not the work itself. Shots where AI assisted carry one consistent tag on screen, and this page explains, shot by shot, what that tag means.
47 seconds. Broadcast, social and brand work for Great Outdoors, Porter Airlines, Jiffy Lube, Otis Spunkmeyer, 100 Days of Art and more.
What the AI tag means
Every shot in this reel was designed, edited and finished as commercial motion design. Where you see the "AI Assisted" tag, AI was part of making that shot, in one of three ways:
- A still brought to life. A photograph or piece of artwork set in motion.
- A season changed. A summer shot turned into winter, or the reverse.
- Something generated from scratch. Imagery created new, then cut into the piece.
Shots without the tag were made the traditional way. No shot is labelled on screen beyond that one tag, on purpose: the reel is about the work first.
Shot by shot
Times are approximate, from the finished 47-second cut.
- 0:00 Title. "AI Assisted Motion Design" and "2026 David Zak" over a forest walk. Tagged AI Assisted.
- 0:03 Great Outdoors insect repellent. Product shot, spray detail, "8 hours of heavy duty protection." Tagged AI Assisted.
- 0:07 Hamilton International Airport and Porter Airlines. Airport, check-in and a Porter plane on the tarmac, with a summer to winter split across the frame. Tagged AI Assisted.
- 0:11 Jiffy Lube and Suds. Pennzoil pour, Jiffy Lube branding, and the Suds "Free Triple Action Wash" offer. Tagged AI Assisted.
- 0:15 Jiffy Lube, summer to winter. The same Jiffy Lube location shown in summer, then in snow, with a winter service moment. This is the season-change shot: one location, two seasons. Tagged AI Assisted.
- 0:18 Otis Spunkmeyer. Retro TV intro, kids running with "Nutrition," muffins and cookies, the Confetti Muffin launch, and a family watching the spot at home. Tagged AI Assisted on the kids, Confetti Muffin, product and living-room shots.
- 0:27 100 Days of Art Workbook. Paint mixing, the book cover, and a reader holding the workbook. Tagged AI Assisted.
- 0:31 Artwork and real estate. A painting brought to life, then "Think Dundas, Think Rebecca Zak" and a home exterior with pool. Tagged AI Assisted.
- 0:35 End card. David Zak, www.davidzak.com.
- 0:38 Looking ahead: 2027. A man walking into the ocean surf, with "2027" on screen. The closing teaser, not an AI-tagged shot.