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David Zak

Demo Reel

2026 AI-Assisted Demo Reel

Commercial motion design from 2026. AI is a tool I use inside the work, not the work itself. Shots where AI assisted carry one consistent tag on screen, and this page explains, shot by shot, what that tag means.

47 seconds. Broadcast, social and brand work for Great Outdoors, Porter Airlines, Jiffy Lube, Otis Spunkmeyer, 100 Days of Art and more.

What the AI tag means

Every shot in this reel was designed, edited and finished as commercial motion design. Where you see the "AI Assisted" tag, AI was part of making that shot, in one of three ways:

  • A still brought to life. A photograph or piece of artwork set in motion.
  • A season changed. A summer shot turned into winter, or the reverse.
  • Something generated from scratch. Imagery created new, then cut into the piece.

Shots without the tag were made the traditional way. No shot is labelled on screen beyond that one tag, on purpose: the reel is about the work first.

Shot by shot

Times are approximate, from the finished 47-second cut.

  • 0:04 Product Videos, Great Outdoors. Still product photos, turned into a moving glamour shot. No product shoot day.
    Product Videos, Great Outdoors, 00:04. Still product photos, turned into a moving glamour shot. No product shoot day.
  • 0:10 Update Lighting, Porter. B-roll shot on an overcast day, re-lit to golden hour. No reshoot.
    Update Lighting, Porter, 00:10. B-roll shot on an overcast day, re-lit to golden hour. No reshoot.
  • 0:14 Generate Content, Suds. Still ad artwork, animated into a moving spot for Cambridge Suds.
    Generate Content, Suds, 00:14. Still ad artwork, animated into a moving spot for Cambridge Suds.
  • 0:16 Photo to Video plus Seasonal Change, Jiffy Lube. A summer stock image for Jiffy Lube, brought to video, then changed to winter.
    Photo to Video plus Seasonal Change, Jiffy Lube, 00:16. A summer stock image for Jiffy Lube, brought to video, then changed to winter.
  • 0:20 Photo to Video, Otis Spunkmeyer. Stock and client photos for Otis Spunkmeyer, brought to life as video.
    Photo to Video, Otis Spunkmeyer, 00:20. Stock and client photos for Otis Spunkmeyer, brought to life as video.
  • 0:27 Target Market, Otis Spunkmeyer. An AI-generated lifestyle scene, built around the Otis product.
    Target Market, Otis Spunkmeyer, 00:27. An AI-generated lifestyle scene, built around the Otis product.
  • 0:28 Product Page Videos, 100 Days of Art Workbook. Generated videos, product B-roll, and social content for the Workbook.
    Product Page Videos, 100 Days of Art Workbook, 00:28. Generated videos, product B-roll, and social content.
  • 0:32 Experimental Creative. My own mixed media artwork, brought to life. Plus the 2027 ocean teaser below it.
    Experimental Creative, 00:32. My own mixed media artwork, brought to life, plus the 2027 ocean teaser.
  • 0:34 Real Estate, Rebecca Zak. Rebecca's profile photo, animated to video. Location photos, animated to video. No shoot day needed.
    Real Estate, Rebecca Zak, 00:34. Profile photo to video, location photos animated to video. No shoot day needed.
  • 0:35 End card. David Zak, www.davidzak.com.
  • 0:38 Looking ahead: 2027. A man walking into the ocean surf, with "2027" on screen. The closing teaser, not an AI-tagged shot.
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